our story

Lettie and Sally are the mother-daughter duo behind The Design Studio; TDS. A
dynamic team of two, dedicated to crafting extraordinary clothing and accessories for
individuals of all ages who crave exceptional style.


Their journey started with fashion design lecturer Sally, making Letties clothes since she was a little girl. It wasn’t until Lettie wore one of Sally’s creations to university where Lettie realised the potential to start a brand together.


9 years later, they have created over 20,000 jackets with no two the same. Been featured in the likes of VOGUE, ELLE, The Financial Times, attended as guest speakers at The Clothes Show with ID magazine and Caryn Franklin as well as shipping their designs world-wide.


With a passion for uniqueness and a keen eye for fashion, they embark on a creative journey to bring their customers one-of-a-kind pieces that reflect their individuality. From statement outerwear to accessories, Lettie and Sally’s designs are infused with creativity and craftsmanship, ensuring that each item stands out from the crowd.


They pride themselves on using recycled and deadstock materials to ensure total exclusivity, with zero waste. Whether you’re a trendsetter or simply seeking to express your distinctive taste, Lettie and Sally’s creations will empower you to embrace your personal style and make a fashion statement that is truly your own.